SAIC design chief unpicks the MG Cyberster.
By Mark Andrews
Car Design News.
The MG Cyberster, which saw its first public display at the 2021 Shanghai Auto Show, is a two seat roadster whose name is an amalgam of cyberpunk and roadster. It was developed in joint effort by MG advanced design department in Shanghai and the Advanced Design Centre in London.
“Why buy a car…?” Shao Jingfeng, SAIC’s vice president of design, asks Car Design News. Designers around the world are all trying to maximise the feeling of space, he says, but have forgotten some key aspects of design when it comes to EVs. “They’re too simple, no passion, no emotion. If you buy an EV car you don’t want to just show you know the future, but you want to show why you chose an EV, it is really fast much faster than a normal engine.”
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