By Mark Andrews
Cheung Kong Graduate School of Business Knowledge. Winter 2018
In years to come, New York Fashion Week 2018 may be remembered as the moment China arrived as a creative force in the world of fashion. As the snow came down on a chilly February morning, a clutch of emerging Chinese designers unveiled their latest ranges in the festival’s first ever China Day.
Hosted by the Council of Fashion Designers of America in partnership with online retail powerhouse Tmall, the event was a success and a second China Day was promptly held in September. Hailed by many as a Chinese attempt to catch the eyes of Western consumers, the reality was, in fact, somewhat different.
“It was very successful, but not in the way people necessarily think.” says Simon Collins, the founder and CEO of fashion education platform WeDesign and former creative director at Nike. “Really, China Day was there to market to people in China.”
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