Ford’s renewed China push.

By Mark Andrews

Car Design News. 06/11/2019

Fording the Chinese Gap – how Ford aims to turn itself around by designing in China, for China

Last year, Ford sold 383,485 locally produced cars in China, in its worst sales performance since 2011. At its peak in 2016 the blue oval shifted 951,396. To put that into perspective, although GM also had a sales dip last year it still managed sales of 1,057,452 for just the Buick brand – it also has sales from Cadillac, Chevrolet and Baojun.

Unlike GM, which has taken a far more China-centred approach, its Dearborn-based competitor has largely relied on selling ‘world cars’ in the Chinese market. The only two exceptions are the Escort and Taurus. While the latter may share its name with the US car and is itself a large saloon, the model is a completely different design. But it is the Escort – based on the platform of the second generation Focus and using old drivetrains – which has been Ford’s best-selling car in China.

You can read the full article here

Mark Andrews has written about everything from Japanese houses to heli hikes on New Zealand glaciers, test drives of Chinese cars to bar and restaurant reviews. He currently specialises in travel articles and reviews of Chinese cars plus articles about the Chinese auto industry.

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