Interview: Valuing Venucia design with Taiji Toyota.
By Mark Andrews
Car Design News. 15/10/2019
The plain tree-lined streets of Shanghai’s former French Concession may seem a strange place for a car design studio, yet here, hidden away on the top floor of a mixed retail and leisure development, big plans are afoot. At the 2011 Shanghai Auto Show a variety of new local brands by international players burst onto the scene – partly for political reasons and partly to tap into lower-tier markets which demanded cheaper cars.
The most successful today is Baojun, partly owned by General Motors. However, the only other one of these brands that remains significant is Venucia – created by Nissan with its JV partner Dongfeng. Starting out with a rebadged first-generation Nissan Tiida and Leaf, Venucia in the beginning largely worked with tried and trusted Nissan models. But today with sales of around 140,000 a year, Venucia is keen to break away from that past.
You can read the full article here
Let’s Get Started
Get in touch with Mark
All articles and photographs displayed on this web site are available for purchase with rights varying according to what has previously been sold. For most published articled this means first serial rights for the country that the publication appears in.
If you wish to speak to me about anything on this website or to discuss commissioning any work I can be contacted by:
This is a Chinese mobile number. Please remember that China’s time zone is eight hours ahead of GMT.
Email Click to email Mark