Are the three ‘new models’ in Guangzhou enough to keep Qoros going?
By Mark Andrews
China Automotive Review. February 2017
A look at whether Qoros can be saved and whether the new cars shown at the 2016 Guangzhou Auto Show are enough to keep the company going.
Cream off some of Europe’s top auto professionals, give them a green field site in Changshu, a blank CAD screen, and a seemingly open ended check book. What could possibly go wrong? The answer is of course Qoros, or perhaps the curse of JV partner Chery. Sales so far have bordered on terrible with less than 7,000 in 2014 before more than doubling to 14,247 in 2015. As of November 2016 sales stood at 21,148 for the year showing that while sales continue to grow the factory with a capacity of 150,000 is largely idling.
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Mark Andrews has written about everything from Japanese houses to heli hikes on New Zealand glaciers, test drives of Chinese cars to bar and restaurant reviews. He currently specialises in travel articles and reviews of Chinese cars plus articles about the Chinese auto industry.
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