Can MG be turned around? Look at the prospects for the MG brand.
By Mark Andrews
China Automotive Review. January 2017
Article looking at what can and needs to be done to make MG successful not just in the UK but China as well. A follow up article to a previous one I wrote on why MG had failed in the UK under SAIC ownership.
SAIC Motor usually saves the thunder for when it is
on home soil with the biennial Shanghai Auto Show. However 2016 saw a particularly strong year with new models. First at Beijing it unveiled the Roewe RX5, billed as the first Internet car thanks to the YunOS developed in conjunction with Alibaba. Then at Guangzhou it unveiled no fewer than three models: the MG ZS, Roewe i6, and Maxus T60. One has to wonder what it has in store for Shanghai in April.
You can read the full article here
Mark Andrews has written about everything from Japanese houses to heli hikes on New Zealand glaciers, test drives of Chinese cars to bar and restaurant reviews. He currently specialises in travel articles and reviews of Chinese cars plus articles about the Chinese auto industry.
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