China only models vs. China only brands.

By Mark Andrews

China Automotive Review. August 2013

A contrast of the trend from joint venture car producers in China to create new China only brands versus another growing trend of creating China only models.

In Europe the name Ford Escort evokes nostalgia largely thanks to the rallying success of the Mark 1 and 2 versions. In the pre-Ford global car days the North American Escort was different – although the first version to carry the name on the continent was based on the European Mk 3. Despite the lack of such an emotional response it was a big seller and the name has a history to it.

With no Escort version ever officially sold in China this name for the China only concept taking pride of place on Ford’s stand at this year’s Shanghai Auto Show seems a curious choice. It is however just one of a slew of China only cars that are making their way to showrooms soon from major brands with joint ventures (JV) in the world’s largest market. Honda displayed their near production ready Crider and Jade cars along with the Concept M – showcasing a future MPV, and Hyundai showed their Mistra concept.

You can read the full article here

Mark Andrews has written about everything from Japanese houses to heli hikes on New Zealand glaciers, test drives of Chinese cars to bar and restaurant reviews. He currently specialises in travel articles and reviews of Chinese cars plus articles about the Chinese auto industry.

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