Chinese manufacturers should behave like an American in Europe.

By Mark Andrews

China Automotive Review. November 2013.

How Chinese manufacturers are copying the American model of too many brands rather than the European streamlined approach.

Chinese car brands should copy the operations of U.S. manufacturers in Europe and not how they operate in the U.S.

Most of the brands owned by the Big Three in the U.S. are the result of consolidation of the industry in the early 20th Century. With the post-War financial crisis and car sales slump a number of the remaining brands were culled.

In Europe for much of the last thirty odd years U.S. manufacturers have chosen a more streamlined approach.

You can read the full article here

Mark Andrews has written about everything from Japanese houses to heli hikes on New Zealand glaciers, test drives of Chinese cars to bar and restaurant reviews. He currently specialises in travel articles and reviews of Chinese cars plus articles about the Chinese auto industry.

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