Chinese carmakers hope antivirus extras can spark buying interest

By Mark Andrews

Nikkei Asian Review. 27/04/2020

Consumers anxious and skeptical while analysts question effectiveness

A number of China’s biggest carmakers, including SAIC Motor, Zhejiang Geely Holding Group and Guangzhou Automobile Group, are touting new protective features on their models aimed at reassuring consumers worried about COVID-19, as they look to rekindle sales amid the pandemic and an economic downturn.

The initiatives aim to block tiny particles from entering vehicles, building on earlier efforts aimed at Chinese worried about polluted urban air.

The new systems target particles as small as 0.1 microns, with an eye toward droplets potentially carrying the new coronavirus, compared with 2.5 microns in earlier systems. The notion is to offer the equivalent protection of a N95 face mask, which is supposed to block out 95% of particles 0.3 microns or larger.

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Mark Andrews has written about everything from Japanese houses to heli hikes on New Zealand glaciers, test drives of Chinese cars to bar and restaurant reviews. He currently specialises in travel articles and reviews of Chinese cars plus articles about the Chinese auto industry.

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