Going Global.

By Mark Andrews

Cheung Kong Graduate School of Business Knowledge. Winter 2019

Could Anta “Just Do It” and become the world’s next Nike?

Anta, the leading Chinese sportswear brand, is determined to make itself as well-known and trendy around the world as Adidas and Nike. With it being named an official sponsor of the 2022 Beijing Winter Olympics and President Xi Jinping having been seen wearing the brand, it might be a race it stands a chance of eventually winning.

In the Anta store on Shanghai’s renowned Nanjing East Road, sales personnel proudly stress Anta’s position as the number one Chinese sportswear brand and pitch their bestselling footwear, a lightweight and low-price sneaker for RMB 369 ($52).

You can read the full article here

Mark Andrews has written about everything from Japanese houses to heli hikes on New Zealand glaciers, test drives of Chinese cars to bar and restaurant reviews. He currently specialises in travel articles and reviews of Chinese cars plus articles about the Chinese auto industry.

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