Groupon on Steroids.

By Mark Andrews

Cheung Kong Graduate School of Business Knowledge. May 2021

How Pinduoduo’s unique business model allowed it to carve out a top spot in the ultra-competitive e-commerce landscape.

Shanghai businessman Ni Tao loves rice wine, and in recent months, he’s been buying his favorite brand from Pinduoduo, an ultra-cheap bargain app. A relatively new player in China dog-eat-dog e=commerce world, Pinduoduo has enjoyed dizzying growth due to a unique business model and is now challenging the reigning kings, the Alibaba platforms Taobao and Tmall.

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Mark Andrews has written about everything from Japanese houses to heli hikes on New Zealand glaciers, test drives of Chinese cars to bar and restaurant reviews. He currently specialises in travel articles and reviews of Chinese cars plus articles about the Chinese auto industry.

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