The MG GS in China.
By Mark Andrews
MG Enthusiast. November 2015
MG may have been the UK’s fastest growing brand in 2014 with sales growth of 361% thanks to the successful launch of the MG3, but it has to be remembered that this was coming off a very low base figure. What matters is whether the company can sustain high growth figures or not, and one of the most important elements of getting people into the showroom is having more than two models for sale.
A lot of enthusiasts are looking for a halo car to inject some much needed excitement into the brand revival. This is unrealistic when you look at the situation in SAIC’s home market of China. Firstly there is very little demand for sports cars at the cheaper end. Brilliance tried some years back with its half decent Hyundai Coupe competitor, and failed dismally. NAC also failed just as spectacularly when they tried introducing the MG TF in 2008. Chinese brands are also fighting a losing battle against foreign brand cars from joint venture production.
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