Bold Boyue a value option.
By Mark Andrews
South China Morning Post. 15/10/2016
Geely once epitomised all that was wrong with Chinese cars, but these days it seems it can do no wrong. The Hong Kong listing of Geely Automobile Holdings has more than doubled in value over the last year, and at the end of September the British Bloodhound supersonic car project announced the company as its major sponsor.
This progress has been built on a slew of new products. Last year’s GC9 saloon went on to be named the 2016 China Car of the Year in an awards ceremony at the Guangzhou Auto Show. It was a bold departure from the company’s older and smaller generic looking products thanks to former Volvo designer Peter Horbury, who now heads Geely’s design studios. This new direction has continued with the Boyue, GS and GL, which all launched this year.
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