Chinese producers are rapidly changing to a “more-for-less” strategy, similar to that used to great effect by Korean manufacturers. Much of this comes from onboard car technology, which means manufacturers offer features formerly limited to premium marques.

This is all for a price where the top-spec trim is around the base-model cost for an equivalent-sized joint venture (JV) produced car. This is in stark contrast to the days when low prices were usually coupled with lower safety, poor build quality, second-hand platforms and ancient engines.

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