Compelling Car for the Young and Trendy. Review of the BMW 1 series sedan.

By Mark Andrews

South China Morning Post. 15/07/2017

BMW has built a 1 Series saloon for China’s fresh college graduates. The nation’s rich kids should love it
Audi has traditionally held the premium crown in China, thanks to its early entry into the market. However, BMW and Mercedes-Benz have been rapidly catching up with sales over the past few years. Audi has also reportedly had a dispute with some of its dealers, so BMW hopes that it can take over the Four Rings’ mantle with a string of new locally produced models.

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Mark Andrews has written about everything from Japanese houses to heli hikes on New Zealand glaciers, test drives of Chinese cars to bar and restaurant reviews. He currently specialises in travel articles and reviews of Chinese cars plus articles about the Chinese auto industry.

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