The Luxgen L7 – Can luxury and genius really be combined?

By Mark Andrews

Talk. November 2013

Test drive and review of Taiwan’s attempt to create its own car brand as produced by the company’s Chinese joint venture partner Dongfeng.

Despite Luxgen being a name that few will be familiar with, not only is the brand on sale in a number of countries, but also last year, the L7 was the 20th best selling SUV in China. Parent group, Yulon, is a Taiwanese powerhouse that got their start license producing Nissans. Luxgen was formed in 2009 and is a new attempt (a 1980s one proving unsuccessful) at producing their own cars. Since 2011 they have been manufactured in China as a joint venture with partner company Dongfeng.

The L7 was their first model to hit the market and is rapidly being joined by a growing range. Design wise, it is a medium sized SUV with modern, albeit slightly generic look. Whilst the general panel fit is fine, the bumpers are not attached to the rest of the body particularly well.

You can read the full article here

Mark Andrews has written about everything from Japanese houses to heli hikes on New Zealand glaciers, test drives of Chinese cars to bar and restaurant reviews. He currently specialises in travel articles and reviews of Chinese cars plus articles about the Chinese auto industry.

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