By Mark Andrews
Nikkei Asian Review. 01/10/2015
China’s best selling car last year was the Shanghai Volkswagen Lavida, a people’s car for the Middle Kingdom. Back in 2008, along with the new Bora, it was one of the first Volkswagens to be completely designed for the local market. Last year saw the debut of the Gran Lavida series of what are essentially estate versions of the original car.
Few manufacturers have had much success selling estate cars in China. However, Volkswagen were one of the forerunners with the original Santana wagon. Initial sales of the Gran Lavida, with advertising aimed at young families, show that China may be ready to embrace the concept.
You can read the full article here
Let’s Get Started
Get in touch with Mark
All articles and photographs displayed on this web site are available for purchase with rights varying according to what has previously been sold. For most published articled this means first serial rights for the country that the publication appears in.
If you wish to speak to me about anything on this website or to discuss commissioning any work I can be contacted by:
This is a Chinese mobile number. Please remember that China’s time zone is eight hours ahead of GMT.
Email Click to email Mark