Clearing the Air.
By Mark Andrews
The Bridge. Autumn 2016.
Tell us briefly about the history of BONECO and its activities in China?
BONECO is part of the Plaston Group and has been producing air treatment systems for over 50 years. At the turn of the millennium we entered the American market using the new ‘Air-O-Swiss’ brand. When we launched in the Chinese market we decided to use the name as it has a very good connection to Switzerland, at the time the brand had the Matterhorn in the key visual.
BONECO started to sell its products here in the autumn of 2004 under the brand Air-O-Swiss. At this early stage of our business development, we introduced our Air Humidifiers into the Chinese Market. The market leader at that time was Yadu with its low price Ultrasonic Humidifiers. Based on the successful introduction of our Air-Washers model W2055, we steadily introduced evaporators, steamers, combination units (humidifier and purifier) and dehumidifiers into the market.
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