Taking Fashion Online. Interview with Pauline Houl Chairwoman of Club Elysee.
By Mark Andrews
The Bridge. Winter 2016
What have been the keys to Club Elysée’s success as an e-commerce company?
Clubelysee.com is a Swiss company with Swiss, French founders and investors. Despite having a collective 40 years luxury industry experience, we realised we needed to build a whole new organization and structure to build a successful e-commerce business in China.
We had a clear vision of how we wanted our business to look after five and 10 years. First, Club Elysée had to have a competitive advantage otherwise there would have been no point in taking on the challenge in one of the world’s most competitive countries. So we found a business model and a method that enabled us to sell new and past collections of luxury goods at a much cheaper price than they normally retailed for in China.
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