Article looking at how easy it is for Swiss particularly SMEs to invest in China.
Directly selling to Chinese customers can be a big investment for Swiss companies, but it is getting easier. The Bridge speaks to Alfonso Troisi, Country Manager of Nespresso, about its experience of bringing premium coffee to Chinese consumers.
Eugene Qian, Chairman of UBS China Strategy Board, talks to The Bridge about the bank’s success in China, its services, and the trade relationship between Switzerland and the mainland.
How Chinese buyers of electric cars face problems finding places to charge and then pay for charging.
How big business is looking to get into the growing Chinese craft beer market following AB InBev’s purchase of Boxing Cat.
Japanese carmaker Infiniti confirms commitment to mainland market at the 2017 Shanghai Auto Show. Interview with Infiniti CEO Roland Krueger.
Article looking at whether China is still an attractive manufacturing base for Swiss companies due to increasing costs particularly labour.
Interview with the GM of Roche Pharmaceuticals China about the general market for drugs in China and what Roche is doing.
Interview with Jan Kreibaum, Region Head for Greater China and Korea, of Clariant Chemicals about his twelve years experience of manufacturing in China.
How XCMG has invested in large factories to gain dominance in the heavy equipment market.
Article looking at what can and needs to be done to make MG successful not just in the UK but China as well. A follow up article to a previous one I wrote on why MG had failed in the UK under SAIC ownership.
Swiss companies in both B2B and B2C sectors have much to gain from China’s large and fast growing e-commerce sector.
Pauline Houl, Chairwoman, of Club Elysée on how it managed to conquer the Middle Kingdom e-tailer market.
Secure payments are one of the most important elements of implementing successful e-commerce. Tong Li, founder and
CEO of Yoopay, China’ s leading event management e-commerce website, talks to The Bridge about how the online payment sector is developing in China.
Article analysing why MG has done so badly in the UK market. Perhaps it is all down to the curse of MG Rover?
Swiss SMEs are so far seeing little benefit from the Sino Swiss Free Trade Agreement two years on from implementation.
Interview with David Braun, Head of Economic, Financial and Commercial Section of the Swiss Embassy in the People’s Republic of China about the free trade agreement.
Interview with Roger Bitterlin, General Manager of PLASTON China about the Boneco range of air purifiers.
Article on how Chinese electric car sales are largely fed by government subsidies
Article looking at Chinese involvement in motor sport and in particular what is holding it back from gaining popularity.
Co-written article about the effect of the Volkswagen emission scandal on the company’s largest market China.
Article about how Chinese manufacturers are upping their game with a new more for less strategy and a test drive of the Geely GC9
A look at what telematics are and how the market for them in China is growing at a reportedly huge rate.
The Zhengzhou ModelBy Mark AndrewsNikkei Asian Review. 28/07/2015Chinese cities look to airports for growthChances are that shiny new iPhone 6 was made in Zhengzhou – a city few people outside China have heard of. Yet this city of around 5 million is home to China’s...
A look at how Chinese tastes are dictating the design of luxury vehicles around the world and particularly when it comes to comfort in the back.
Article looking at how Swiss companies are innovating as part of their operations in China and whether there is a learning process.
Article about heavy equipment manufacturer XCMG and its participation in the One Belt One Road initiative of the Chinese government.
Article looking at the emerging business of caring for old people in China and how businesses are stepping up and cashing in.
How China can learn from Swiss experience with the hospitality industry. Looks at why Switzerland has such a good reputation in the industry.
A review of the current situation of the MICE sector in China and what five star hotels are doing in order to compete in the sector.
Article looking at whether BYD might be better off concentrating on being a technology supplier particular of battery technology rather than continuing to make cars.
Article on how the second hand car market in China is finally picking up as some consumers now consider a second hand purchase rather than buying new.
A look at the huge growth and potential of the Chinese e-commerce market with a backdrop of the Alibaba IPO.
Premium producers such as Lexus find a ready market in China for hybrids whereas mainstream models such as the Toyota Prius are near impossible to sell.
Article about how premium car producers are managing to sell hybrid cars in China where more utilitarian models like the Toyota Prius have failed.
How Chinese manufacturers are copying the American model of too many brands rather than the European streamlined approach.
How new government procurement regulations are helping Chinese producers shift to making larger cars a sector they previously had little success in.
How expectations in China about service are changing and companies that want to succeed need to pay heed.
It is Shanghai that points towards the future for China, where in 2050 it is predicted that 450 million people will be over 60 – a third of the citizens.
A practical guide on how to start a business in Shanghai, China and stay legal as a foreigner.
How female foreign entrepreneurs are finding success starting small and not so small businesses in Shanghai, China.
Is China really one of the world’s richest and fastest growing markets, or is it just a global legend? Mark Andrews went in search of answers
The rapidly growing market in China for yachts and luxury boats as seen at the Shanghai International Boat Show.
An example of some of the copywriting work done, in this case an interview of the GM of Lenzing’s Nanjing operations for the company magazine.
Cover story about how China is now the world’s largest car market and the road forward.
A look at the ten most expensive models displayed at the 2007 Shanghai Auto Show as featured in China Economic Review.
Why China has yet to implement a working 3G mobile phone network and when it might happen.
Article looking at how foreign banks are bringing change and competition to China’s banking sector.